3 Unusual Gifts of Appreciation That Your Clients Actually Want

It’s here again – that ‘most wonderful time of the year.’ Many agencies and consultants take the opportunity to thank their clients at this time of the year. Sadly, many gifts are either too conventional or boring to be noticed. Here are some ideas for acts of appreciation that clients do pay attention to and help you differentiate and stand out.… Read more

How to Spur Client Curiosity With a Unique Positioning Statement

Curious girl with a magnifying glass.

More and more people make the decision to be freelancers. The allure to be your own boss and set your own hours is strong. But to succeed in this game and get clients you need to stand out. It all starts with figuring out your position and writing a positioning statement that piques a buyer’s interest and makes them want to learn more.… Read more

Why You Should Ship Early and in Chunks

By delivering work in shippable chunks, using value-based prices becomes easier and you also create more value for clients by reducing risk.

To many, setting a value-based price seems daunting, even impossible. This three-part guide is intended to demystify the art of determining value-based prices and presenting them. Part one: Why you should price your work in chunks.… Read more

Honestly, Are Your Prices Actually Fair?

Not acting fair will make your clients unhappy and feel cheated.

Many years ago when I was at the beginning of my career as a freelancer, I had a conversation. The reason I recall it so well is because it illustrates a common misconception about pricing: you can forget about being fair – you either cheat or get cheated.… Read more

How to Use Impact Mapping to Elicit Insights and Create Value in Early Discovery Conversations

A method called Impact Mapping is gaining traction in software development. It helps teams make better decisions. But it can also be used to generate valuable ideas before anything is built – during the discovery phase. In a fierce market, being able to elicit such insights when selling can be critical for winning over a prospect. This is how it works.… Read more

4 Emotional Reasons Why You Need More Client Workshops

Workshops aren’t just a great way to plan, design or create together with clients. The true benefits of workshopping together are emotional. Client workshops help establish the bonds required for successful collaboration over time. If you want to keep your clients, then workshop with them.… Read more