Many agency blogs are started in the hopes of generating leads and bringing much-desired traffic. In reality, few do. Here’s how you can fix your blog in 3 steps and turn it into a real lead-generating marketing asset.… Read more
Agencies with high pricing power can raise their prices without their clients raising their eyebrows. Pricing power also depends on the circumstances. Knowing this, “grunt work” can be sold as highly critical “nuclear event” work for which price is not an issue.
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I recently ran into an idea so simple and powerful that I had to interview the man behind it, consultant to agencies Karl Sakas.… Read more
Keeping the pipeline of work full is a challenge for freelancers and small agencies, especially when on a tight marketing budget. Luckily, many have networks of people who will gladly refer, or even buy from them at little cost making selling easier.… Read more
Lack of predictable income is the #1 worry among freelancers. Life as a freelancer or independent consultant has its perks. But being independent comes at the price of not getting a regular paycheck. Here are five ways to create worry-free predictable income.… Read more
When it comes to client loyalty, small actions matter. There are thousands of things you can do. Introducing the Client Happiness Idea Generator, a source of ideas for putting a smile on your client’s lips.
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The word ‘project’ is a given part of the vernacular of agencies and consultants. However, to shift focus from managing means to achieving outcomes, we need to start talking about product management, not projects.… Read more
Constant learning is a requirement for developing your business. It starts with an active agency-client feedback loop. I talked to three agencies about how to get feedback that lets them continuously improve.… Read more
To stay relevant and in business, agencies and consultants must constantly evolve and offer new services. However, making your customers realize that you can do more for them isn’t always easy.… Read more
I love reading. The wealth of concepts seem endless, and I wish I had the time to read even more than I do. Here are twelve books, the ideas and the inspiration they gave me.… Read more
I’m a big fan of value-based pricing. It encourages collaboration and a win-win approach to making business. There are, however, ways of using it that you should avoid.… Read more
We recently explained why customers hesitate and what you can do about it. A key step to overcoming buyer hesitation is to counter their fears. This infographic is a handy reference for the top 7 most common buyer fears and lists things you can do to overcome them.… Read more
We’ve all been there: you’re pitching a great idea or solution with a solid business case. Still, the client has doubts and is reluctant. There’s a reason: your services are credence goods.… Read more
In the minds of many agencies, deliverables are what it’s all about. However, what matters to clients usually takes place long before and after an agency deploys their code or emails their designs. Use the Smiling Curve to uncover that value.… Read more
Four Kitchens, a distributed digital agency, has started exploring virtual and augmented reality on the web. I talked to its CEO and co-founder, Todd Nienkerk, about the possibilities and his advice to agencies interested in working with VR and AR.… Read more
Successful businesses are genuinely passionate about serving their clients’ needs. Sadly, many companies fail before they realize the importance of customer focus. By asking the right questions, you can avoid being one of those.… Read more
I was recently reminded of the power of having a simple coffee break, in Sweden known as “fika,” and what it can do for your business.… Read more
About a month ago we published a post on how to attract talent on a budget. We actually had these three additional ideas for attracting and recruiting talent but couldn’t fit them all into one blog post.… Read more
Finding and recruiting the right kind of talent is one of the top challenges of digital agencies. The traditional job ad won’t cut it. Getting the attention of those 10x individuals requires new tactics.… Read more
They say the most important pages of a proposal are the cover, the table of contents and the price page. Tiered pricing is key to creating a price page that doesn’t lead to an instant “thanks, but no thanks.”… Read more
Used for encouraging men to pee straight as well as triggering purchases of toothpaste, nudging is an idea that is quickly gaining popularity. I spoke to agency coach, Tommy Lindström at BOOM, about nudging. Tommy shared this advice on how agencies and freelancers can take advantage of this oft-misunderstood technique.… Read more
Did you know that a 1% increase in price can translate to an 11% increase in operating profits? Value-based pricing is an effective way to capture value you’re likely giving away for free. Read on for a three-step method to get started with value-pricing.… Read more
You’re in virgin territory. This blog just launched and we hope it will be your go-to spot for actionable and useful advice to improve your business.
Who are you? An agency owner, manager, director or an ambitious freelancer who wants to stand above the crowd and run a fantastic business with happy clients who come back to buy more.
Why should you read our blog? We’ll cover everything you need to know to be successful. From interviews with experts to … Read more