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Tag: business strategy

Top 10 Insights of 2018: The Most Powerful Ideas We Shared Last Year

Man with binoculars

The year 2019 is here. The turn of the year also marks the first anniversary of this blog. Join us on a trip down memory lane and see what insights and ideas MMXVIII brought.… Read more

Posted on 2019-01-02 by Jakob Persson

How to Get Better Buyers by Focusing on Their Problems, with Karl Sakas

Consultant to agencies, Karl Sakas [credit: Karl Sakas]

I recently ran into an idea so simple and powerful that I had to interview the man behind it, consultant to agencies Karl Sakas.… Read more

Posted on 2018-10-28 by Jakob Persson

Things to Keep in Mind When You Adopt Value-Based Pricing

I’m a big fan of value-based pricing. It encourages collaboration and a win-win approach to making business. There are, however, ways of using it that you should avoid.… Read more

Posted on 2018-08-30 by Jakob Persson

How to Innovate New Services and Products Using the Smiling Curve

Woman with post-it with smile

In the minds of many agencies, deliverables are what it’s all about. However, what matters to clients usually takes place long before and after an agency deploys their code or emails their designs. Use the Smiling Curve to uncover that value.… Read more

Posted on 2018-07-26 by Jakob Persson

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