Many freelancers and agencies make the mistake of assuming that their services are the only thing they bring to the table. That’s almost never true. They generally offer so much more intangible value than that. They just forget it. Here’s how capitalizing on your forgotten intangible value can help you increase your prices.… Read more
Value-based pricing is one of my favorite topics and I get lots of questions about it. I decided to compile all of them into this enormous FAQ.… Read more
I’m a big fan of value-based pricing. It encourages collaboration and a win-win approach to making business. There are, however, ways of using it that you should avoid.… Read more
Tiered pricing works because it makes it easier for your prospects to choose, and buy. So what is tiered pricing? Why does it work? And how do you use it effectively? … Read more
Did you know that a 1% increase in price can translate to an 11% increase in operating profits? Value-based pricing is an effective way to capture value you’re likely giving away for free. Read on for a three-step method to get started with value-pricing.… Read more
