The Top 10 Articles That You Loved in 2019
2019 is drawing to a close and it’s time for our annual look back. These are the articles from the past 12 months that got your attention, plus a bonus.… Read more
Tag: marketing
Want Monthly Recurring Revenue (MRR)? Do What This Agency Did
Brooks Digital, a virtual agency, has found a way to generate recurring revenue by avoiding large projects. By delivering constant results using retainers, they have won the trust and hearts of risk-averse non-profits. I talked to its principal and founder, Spencer Brooks to learn how they convince clients that less is in fact more.… Read more
Freelance, Family and Followers: Beatrice Lugano on Creating a Successful Balance
A year and a half ago, Beatrice and her family decided to change country. A move that was made possible thanks to her freelance career and the work-life balance it provides. I sat down with Beatrice to learn how she built her career and combined online community of 2,377 followers and finds new clients.… Read more
4 Ideas on How to Put Your Downtime to Smart Use
Downtime happens to everyone. Here are some ideas on how you can make smart use of these handy, but often unwelcome, hours.… Read more
Our Gargantuan FAQ on Value-Based Pricing for Agencies and Freelancers
Value-based pricing is one of my favorite topics and I get lots of questions about it. I decided to compile all of them into this enormous FAQ.… Read more
How to Create True and Genuine Trust Using Value-Based Selling
A majority of people resent selling as well as the feeling that they’re being sold something. It doesn’t have to be like that. In this three-part series, I will reveal a method for selling that builds trust, focuses on the buyer’s needs and enables you to establish a value-based price.… Read more
Top 10 Insights of 2018: The Most Powerful Ideas We Shared Last Year
The year 2019 is here. The turn of the year also marks the first anniversary of this blog. Join us on a trip down memory lane and see what insights and ideas MMXVIII brought.… Read more
10 Proven Ways to Find Clients On the Cheap
Keeping the pipeline of work full is a challenge for freelancers and small agencies, especially when on a tight marketing budget. Luckily, many have networks of people who will gladly refer, or even buy from them at little cost making selling easier.… Read more
How to Worry Less With These 5 Types of Predictable Income
Lack of predictable income is the #1 worry among freelancers. Life as a freelancer or independent consultant has its perks. But being independent comes at the price of not getting a regular paycheck. Here are five ways to create worry-free predictable income.… Read more
How to Use Repositioning to Reach Old Clients with New Ideas
To stay relevant and in business, agencies and consultants must constantly evolve and offer new services. However, making your customers realize that you can do more for them isn’t always easy.… Read more
This Is Why Buyers Hesitate and What You Can Do About It
We’ve all been there: you’re pitching a great idea or solution with a solid business case. Still, the client has doubts and is reluctant. There’s a reason: your services are credence goods.… Read more
How to Innovate New Services and Products Using the Smiling Curve
In the minds of many agencies, deliverables are what it’s all about. However, what matters to clients usually takes place long before and after an agency deploys their code or emails their designs. Use the Smiling Curve to uncover that value.… Read more
Want to Use Value-Based Pricing? Do These 3 Things
Did you know that a 1% increase in price can translate to an 11% increase in operating profits? Value-based pricing is an effective way to capture value you’re likely giving away for free. Read on for a three-step method to get started with value-pricing.… Read more