They say the most important pages of a proposal are the cover, the table of contents and the price page. Tiered pricing is key to creating a price page that doesn’t lead to an instant “thanks, but no thanks.”… Read more
Used for encouraging men to pee straight as well as triggering purchases of toothpaste, nudging is an idea that is quickly gaining popularity. I spoke to agency coach, Tommy Lindström at BOOM, about nudging. Tommy shared this advice on how agencies and freelancers can take advantage of this oft-misunderstood technique.… Read more
