The Top 10 Articles That You Loved in 2019
2019 is drawing to a close and it’s time for our annual look back. These are the articles from the past 12 months that got your attention, plus a bonus.… Read more
2019 is drawing to a close and it’s time for our annual look back. These are the articles from the past 12 months that got your attention, plus a bonus.… Read more
Brooks Digital, a virtual agency, has found a way to generate recurring revenue by avoiding large projects. By delivering constant results using retainers, they have won the trust and hearts of risk-averse non-profits. I talked to its principal and founder, Spencer Brooks to learn how they convince clients that less is in fact more.… Read more
Many freelancers and agencies make the mistake of assuming that their services are the only thing they bring to the table. That’s almost never true. They generally offer so much more intangible value than that. They just forget it. Here’s how capitalizing on your forgotten intangible value can help you increase your prices.… Read more
Do you know how your most important clients make money? What they need to grow? What could kill their business? Knowing the answers to those questions (and 3 more that I reveal in this article) could turn you into a trusted advisor – someone your clients will fight to keep.… Read more
The year 2019 is here. The turn of the year also marks the first anniversary of this blog. Join us on a trip down memory lane and see what insights and ideas MMXVIII brought.… Read more
I recently ran into an idea so simple and powerful that I had to interview the man behind it, consultant to agencies Karl Sakas.… Read more
I’m a big fan of value-based pricing. It encourages collaboration and a win-win approach to making business. There are, however, ways of using it that you should avoid.… Read more
In the minds of many agencies, deliverables are what it’s all about. However, what matters to clients usually takes place long before and after an agency deploys their code or emails their designs. Use the Smiling Curve to uncover that value.… Read more