Smart pricing is based on insights from looking in the rearview mirror and reflecting over past work. Here are 9 questions to steer your after-action reviews to focus on the value you’ve created and using that to improve your pricing.… Read more
The second part in our series on the unexpected upside of downtime. Having less to do can create space for the significant ideas that shy away when we’re just too busy. Here are some techniques for bringing out those ideas and giving them the attention they deserve.… Read more
Constant learning is a requirement for developing your business. It starts with an active agency-client feedback loop. I talked to three agencies about how to get feedback that lets them continuously improve.… Read more
