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Category: Interview

Freelance, Family and Followers: Beatrice Lugano on Creating a Successful Balance

Beatrice Lugano has built a successful freelance career based on her unique skills, which has helped her achieve a rare degree of work-life balance.

A year and a half ago, Beatrice and her family decided to change country. A move that was made possible thanks to her freelance career and the work-life balance it provides. I sat down with Beatrice to learn how she built her career and combined online community of 2,377 followers and finds new clients.… Read more

Posted on 2019-10-22 by Jakob Persson

Nudging Your Clients in the Right Direction, a Behavior Design Expert Explains


It’s been used for encouraging men to pee straight and triggering purchases of toothpaste. Nudging is almost like a Jedi mind trick that can be used to drive sales and conversions. I spoke to agency coach, Tommy Lindström, about nudging. Tommy shared this advice on how agencies and freelancers can take advantage of this oft-misunderstood technique.… Read more

Posted on 2018-03-23 by Jakob Persson

Books About Nudging and Behavioral Economics



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