Workshops aren’t just a great way to plan, design or create together with clients. The true benefits of workshopping together are emotional. Client workshops help establish the bonds required for successful collaboration over time. If you want to keep your clients, then workshop with them.… Read more
Constant learning is a requirement for developing your business. It starts with an active agency-client feedback loop. I talked to three agencies about how to get feedback that lets them continuously improve.… Read more
In the minds of many agencies, deliverables are what it’s all about. However, what matters to clients usually takes place long before and after an agency deploys their code or emails their designs. Use the Smiling Curve to uncover that value.… Read more
