We previously covered the benefits of being customer-focused. That requires insights into your customers’ goals, needs, and problems. The BDA Model is a powerful tool for generating such insights for innovation.… Read more
Successful businesses are genuinely passionate about serving their clients’ needs. Sadly, many companies fail before they realize the importance of customer focus. By asking the right questions, you can avoid being one of those.… Read more
Tiered pricing works because it makes it easier for your prospects to choose, and buy. So what is tiered pricing? Why does it work? And how do you use it effectively? … Read more
