We previously covered the benefits of being customer-focused. That requires insights into your customers’ goals, needs, and problems. The BDA Model is a powerful tool for generating such insights for innovation.… Read more
Successful businesses are genuinely passionate about serving their clients’ needs. Sadly, many companies fail before they realize the importance of customer focus. By asking the right questions, you can avoid being one of those.… Read more
They say the most important pages of a proposal are the cover, the table of contents and the price page. Tiered pricing is key to creating a price page that doesn’t lead to an instant “thanks, but no thanks.”… Read more
