Brooks Digital, a virtual agency, has found a way to generate recurring revenue by avoiding large projects. By delivering constant results using retainers, they have won the trust and hearts of risk-averse non-profits. I talked to its principal and founder, Spencer Brooks to learn how they convince clients that less is in fact more.… Read more
Smart pricing is based on insights from looking in the rearview mirror and reflecting over past work. Here are 9 questions to steer your after-action reviews to focus on the value you’ve created and using that to improve your pricing.… Read more
Many years ago when I was at the beginning of my career as a freelancer, I had a conversation. The reason I recall it so well is because it illustrates a common misconception about pricing: you can forget about being fair – you either cheat or get cheated.… Read more
Many clients think it’s important that the freelancers and agencies they work with are proactive. That can be a tall order. Staying at the forefront of your client’s thinking can be demanding at times. Google Alerts, a free keyword monitoring tool, can help you stay ahead.… Read more
Do you know how your most important clients make money? What they need to grow? What could kill their business? Knowing the answers to those questions (and 3 more that I reveal in this article) could turn you into a trusted advisor – someone your clients will fight to keep.… Read more
Many are eager to switch to value-based pricing but have no idea where to begin. This is a 3-step guide on how to gradually implement value-based pricing in your agency or freelance business.… Read more
