The only true arbiter of value is the buyer. That’s why you need to think like your buyer when using value-based pricing. To succeed at that, you need to put your value-based prices in a context of value that boosts your pricing power.… Read more
Agencies with high pricing power can raise their prices without their clients raising their eyebrows. Pricing power also depends on the circumstances. Knowing this, “grunt work” can be sold as highly critical “nuclear event” work for which price is not an issue.
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Successful businesses are genuinely passionate about serving their clients’ needs. Sadly, many companies fail before they realize the importance of customer focus. By asking the right questions, you can avoid being one of those.… Read more
