I open my consulting engagements with a simple question: what does success look like? It’s a simple question that helps ensure that the client and I share the idea of where we want to go. This short question is the first step towards a shared definition of success.… Read more
Do you know how your most important clients make money? What they need to grow? What could kill their business? Knowing the answers to those questions (and 3 more that I reveal in this article) could turn you into a trusted advisor – someone your clients will fight to keep.… Read more
When it comes to client loyalty, small actions matter. There are thousands of things you can do. Introducing the Client Happiness Idea Generator, a source of ideas for putting a smile on your client’s lips.
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To stay relevant and in business, agencies and consultants must constantly evolve and offer new services. However, making your customers realize that you can do more for them isn’t always easy.… Read more
