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What You Need to Do to Keep Clients Coming Back

Posted on 2018-10-06 by Jakob Persson
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client.love: Client Happiness Idea Generator

When it comes to client loyalty, small actions matter. There are thousands of things you can do. Introducing the Client Happiness Idea Generator, a source of ideas for putting a smile on your client’s lips.

Throughout my career as an agency owner and later consultant to other agencies, I’ve heard many different ideas for boosting client satisfaction and improving customer experience. There are literally thousands of them in the world. Not all of them are grand, expensive gestures. Small and humble acts of thoughtfulness go a long way.

It’s important to remember that whatever business you are in, your client is always a human being. That’s why your humanity is your greatest asset in creating a great customer experience and building client bonds that last. The best ideas are those that exude humanity and empathy.

I’ve collected these ideas in spreadsheets and shared them when I’ve talked to freelancers and agencies. I eventually started thinking about making them available to a wider audience and the idea for client.love was born.

The tool launches with 137 ideas and I’ll keep adding new ones as I learn them.

How to Use the Client Happiness Idea Generator

Imagine a scenario. Let’s say your customer Anne is one of the most loyal clients you’ve ever had. Now you want to show her that you value her and her business but you’re out of ideas. Easy peasy! Just head over to client.love and click the “Another one” button until you find an idea you like.

If you like an idea and would like to share it, there are share buttons for all the major social networks. Or, if you want to find out more, we’ve included a link back to the original source in case we know it.

I hope client.love will be a source of inspiration for ways to put a smile on the faces of your clients and creating an even better customer experience!

What’s your favorite advice for delighting clients and creating loyalty?

Please share below in the comments.

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Author: Jakob Persson

Jakob is the founder and CEO of Zingsight, the company behind Bondsai. He's been involved with the web for over twenty years and has previously co-founded and grown a web agency from 4 to 70 people. Jakob holds degrees in media technology and cognitive science. He consults in product design and management, and business development. Jakob is an experienced skier and a learning scuba diver.
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