This is the holy grail of pricing services – the one everyone’s talking about but which seems out of reach. In this article, we break down the how’s and why’s of a value-based price and show how you can take the first step.
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If you’re confident about the results you can achieve for a client and not in dire need for cool hard cash, performance pricing could be an option.… Read more
I admit it! We love value-based pricing and for many good reasons. But value-based pricing isn’t the only way to price your services. Choosing a pricing strategy can feel daunting. In this series, we’ll take a look at some common pricing strategies used by agencies, consultants, and freelancers. We will list their pros and cons to help you choose the best strategy for you.… Read more
All agencies and freelancers want to charge more and be paid for the value they provide. But what many don’t realize is that much of that value is in how they make their clients feel. They should learn from luxury resorts – a type of organization that has figured out how to create superior customer experiences repeatedly.… Read more
More and more people make the decision to be freelancers. The allure to be your own boss and set your own hours is strong. But to succeed in this game and get clients you need to stand out. It all starts with figuring out your position and writing a positioning statement that piques a buyer’s interest and makes them want to learn more.… Read more
The basic idea of value-based pricing is that buyers pay for the value of what they receive. But how do you, as a seller, determine that value? What is the prospective client willing to pay? How price-sensitive are they?… Read more
The second part in our series on the unexpected upside of downtime. Having less to do can create space for the significant ideas that shy away when we’re just too busy. Here are some techniques for bringing out those ideas and giving them the attention they deserve.… Read more
To stay relevant and in business, agencies and consultants must constantly evolve and offer new services. However, making your customers realize that you can do more for them isn’t always easy.… Read more
I love reading. The wealth of concepts seem endless, and I wish I had the time to read even more than I do. Here are twelve books, the ideas and the inspiration they gave me.… Read more
About a month ago we published a post on how to attract talent on a budget. We actually had these three additional ideas for attracting and recruiting talent but couldn’t fit them all into one blog post.… Read more
