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Tag: customer journey mapping

7 Things Luxury Resorts Do to Create a Great Customer Experience (Agencies and Freelancers, Take Note)

Being served welcome drinks is part of the resort experience. What is the agency equivalent?

All agencies and freelancers want to charge more and be paid for the value they provide. But what many don’t realize is that much of that value is in how they make their clients feel. They should learn from luxury resorts – a type of organization that has figured out how to create superior customer experiences repeatedly.… Read more

Posted on 2019-12-23 by Jakob Persson

4 More Ideas on How to Put Your Slow Downtime to Smart Use

The second part in our series on the unexpected upside of downtime. Having less to do can create space for the significant ideas that shy away when we’re just too busy. Here are some techniques for bringing out those ideas and giving them the attention they deserve.… Read more

Posted on 2019-03-18 by Jakob Persson

Use This Model to Crush Your Customers’ Worst Problems

We previously covered the benefits of being customer-focused. That requires insights into your customers’ goals, needs, and problems. The BDA Model is a powerful tool for generating such insights for innovation.… Read more

Posted on 2018-08-06 by Jakob Persson

How to Be Truly Passionate About Your Clients’ Needs Article Series

  1. How to Be Truly Passionate About Your Clients’ Needs 
  2. Use This Model to Crush Your Customers’ Worst Problems (this article)

 

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BDA Model Worksheets

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