Smart pricing is based on insights from looking in the rearview mirror and reflecting over past work. Here are 9 questions to steer your after-action reviews to focus on the value you’ve created and using that to improve your pricing.… Read more
You’re talking to a prospect. The work seems like fun and it’s something you know you’re good at. The buyer then says “So how much?” or “What’s your rate?” The dreaded ballpark price question can cause the most experienced freelancer or agency owner to feel anxiety. Luckily, there’s a way to answer it.… Read more
We’ve written quite a bit here on the blog about value-based pricing. But a question that has gone unanswered so far is what ‘value’ is. Knowing what value is, and what it means to your clients, is critical for being able to charge for it.… Read more
Buyers come in all types. From the bargain-hunting first-time buyer who doesn’t consider the value your services bring over time to the strategic relationship buyer that values you for being you. Problem is, how do you tell buyer types apart?… Read more
Many freelancers and agencies make the mistake of assuming that their services are the only thing they bring to the table. That’s almost never true. They generally offer so much more intangible value than that. They just forget it. Here’s how capitalizing on your forgotten intangible value can help you increase your prices.… Read more
