The Top 10 Articles That You Loved in 2019
2019 is drawing to a close and it’s time for our annual look back. These are the articles from the past 12 months that got your attention, plus a bonus.… Read more
Tag: sales
Wish to Have Monthly Recurring Revenue? Do What This Agency Did
Brooks Digital, a virtual agency, has found a way to generate recurring revenue by avoiding large projects. By delivering constant results using retainers, they have won the trust and hearts of risk-averse non-profits. I talked to its principal and founder, Spencer Brooks to learn how they convince clients that less is in fact more.… Read more
Freelance, Family and Followers: Beatrice Lugano on Creating a Successful Balance
A year and a half ago, Beatrice and her family decided to change country. A move that was made possible thanks to her freelance career and the work-life balance it provides. I sat down with Beatrice to learn how she built her career and combined online community of 2,377 followers and finds new clients.… Read more
Not Sure What to Say When Buyers Ask ‘How Much?’ Try a Ballpark Price
You’re talking to a prospect. The work seems like fun and it’s something you know you’re good at. The buyer then says “So how much?” or “What’s your rate?” The dreaded ballpark price question can cause the most experienced freelancer or agency owner to feel anxiety. Luckily, there’s a way to answer it.… Read more
12 Ways You Can Use Value Contexts to Boost Pricing Power
The only true arbiter of value is the buyer. That’s why you need to think like your buyer when using value-based pricing. To succeed at that, you need to put your value-based prices in a context of value that boosts your pricing power.… Read more
How to Use Impact Mapping to Elicit Insights and Create Value in Early Discovery Conversations
A method called Impact Mapping is gaining traction in software development. It helps teams make better decisions. But it can also be used to generate valuable ideas before anything is built – during the discovery phase. In a fierce market, being able to elicit such insights when selling can be critical for winning over a prospect. This is how it works.… Read more
Why Every Project Needs a Definition of Success
I open my consulting engagements with a simple question: what does success look like? It’s a simple question that helps ensure that the client and I share the idea of where we want to go. This short question is the first step towards a shared definition of success.… Read more
How to Create True and Genuine Trust Using Value-Based Selling
A majority of people resent selling as well as the feeling that they’re being sold something. It doesn’t have to be like that. In this three-part series, I will reveal a method for selling that builds trust, focuses on the buyer’s needs and enables you to establish a value-based price.… Read more
Top 10 Insights of 2018: The Most Powerful Ideas We Shared Last Year
The year 2019 is here. The turn of the year also marks the first anniversary of this blog. Join us on a trip down memory lane and see what insights and ideas MMXVIII brought.… Read more
Why Nuclear Events Offer the Best Opportunities to Triple Your Pricing Power
Agencies with high pricing power can raise their prices without their clients raising their eyebrows. Pricing power also depends on the circumstances. Knowing this, “grunt work” can be sold as highly critical “nuclear event” work for which price is not an issue.
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10 Proven Ways to Find Clients On the Cheap
Keeping the pipeline of work full is a challenge for freelancers and small agencies, especially when on a tight marketing budget. Luckily, many have networks of people who will gladly refer, or even buy from them at little cost making selling easier.… Read more