The Top 10 Articles That You Loved in 2019
2019 is drawing to a close and it’s time for our annual look back. These are the articles from the past 12 months that got your attention, plus a bonus.… Read more
Tag: cx
Why Every Project Needs a Definition of Success
I open my consulting engagements with a simple question: what does success look like? It’s a simple question that helps ensure that the client and I share the idea of where we want to go. This short question is the first step towards a shared definition of success.… Read more
Want to Use Value-Based Pricing? Do These 3 Things
Did you know that a 1% increase in price can translate to an 11% increase in operating profits? Value-based pricing is an effective way to capture value you’re likely giving away for free. Read on for a three-step method to get started with value-pricing.… Read more