The Top 7 Perceived Buyer Risks and How to Conquer Them (Infographic)

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We recently explained why customers hesitate and what you can do about it. A key step to overcoming buyer hesitation is to counter their fears. This infographic is a handy reference for the top 7 most common buyer fears and lists things you can do to overcome them.

You can also download the free printable PDF version:

Download Top 7 Perceived Buyer Risks and How To Conquer Them Infographic

Buyers of services experience seven types of perceived risk. These risks are indeed often only perceived, not necessarily actual or real. Regardless, as a seller you need to handle them. Here are some ways you can counter and conquer these fears.
Top 7 Perceived Buyer Risks and How To Conquer Them

 

 

What other buyer fears have you discovered while selling?

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Author: Jakob Persson

Jakob is the founder and CEO of Zingsight, the company behind Bondsai. He's been involved with the web for over twenty years and has previously co-founded and grown a web agency from 4 to 70 people. Jakob holds degrees in media technology and cognitive science. He consults in product design and management, and business development. Jakob is an experienced skier and a learning scuba diver.
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